Knowledge & inspiration
Rylee Blog.
A blog about selling on bol.com, running a business and updates about the Rylee bol.com community.
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31 articles
How to get an EAN code: costs and steps (2026)
How to get an EAN code from GS1: what it costs, how many codes you need and which rules bol applies. With 2026 prices and common mistakes.
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Start your own brand on bol: guide (2026)
Start your own brand on bol in 9 steps: choosing a product, trademark, EAN codes, CE, packaging, listing, pricing and protection. With costs.
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Register a trademark: costs and steps (2026)
How to register a trademark with BOIP or EUIPO: what it costs, which classes to choose and how to protect your brand on bol. Step-by-step with 2026 fees.
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How do you get the buy box with your product?
What happens if multiple sellers offer the same item via bol.com? Then bol.com compares the price, delivery time and service of all the sellers. The one who comes out best in this...
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How do you choose the right price for your products and what influence do price stars have on this?
Do you, like many other entrepreneurs, let yourself be led by the easy way and therefore miss out on a lot of profit? Or do you choose for an efficient way with which your products...
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Bol Advertising: How to Advertise on Bol.com Profitably
New to Bol advertising? Learn how to set up and optimise profitable Bol ads — plus the tips to stop wasting budget on clicks that don't convert.
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How to sell on bol: step-by-step guide (2026)
How to start selling on bol: what you need for a seller account, how to choose products, fulfilment, the buy box and growing with ads. 7 steps.
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Kaufland advertising: how it works and what to steer on
How advertising on Kaufland works, why your break-even ACOS differs per product and per market, and why conversion moves more than your bid.
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Selling through Kaufland alongside your existing channels: does it pay?
Adding Kaufland next to your webshop or existing marketplace: the channel trade-offs, the hidden cost of multichannel, and how to keep it manageable.
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How to start selling on Kaufland: eight steps to your first order
From company details to your first live offer: the Kaufland onboarding route, product data, market selection, and why EPR is lighter here.
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Winning the Kaufland buy box: what actually decides it
How the Kaufland buy box is awarded, why the lowest price isn't enough, and a diagnosis when you've lost it.
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MCP for Kaufland sellers: connect your shop data to your own AI
What MCP is, how to connect Kaufland shop data to ChatGPT, Claude or n8n, which questions become cheap to ask, and where the limits sit.
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AI advisor for Kaufland sellers: analysis on your own numbers
An AI business advisor reading your own Kaufland orders, margins and stock. What to ask, what it won't do, and how to be live in minutes.
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How much commission do you pay Kaufland?
Kaufland sales commission runs from 4 to 16% depending on category and country, calculated on the gross price including shipping. How it works.
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Kaufland seller fees: the full cost structure (2026)
Subscription, commission, shipping and the costs Kaufland doesn't invoice but you still pay — with a worked example and a margin check.
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AI advisor for Amazon sellers: a conversation with your own data
An AI business advisor that reads your own orders, margins and stock. What you can ask, what it won't do, and how to be live in minutes.
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MCP for Amazon sellers: connect your shop data to the AI you already use
What MCP is, how to connect your Amazon shop data to ChatGPT, Claude or n8n, which questions become cheap to ask, and where the limits are.
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Winning the Amazon Buy Box: the six factors that actually count
How the Amazon Buy Box is awarded, why the lowest price isn't enough, what to do when it disappears entirely, and a five-minute diagnosis.
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Amazon listing: building a product page that converts
From title and bullets to image gallery, backend search terms and A+ content: how to build an Amazon listing that gets found and converts.
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Amazon dayparting: advertising on the hours that pay
Dayparting explained: steering budget and bids by hour and weekday, how much data you need, and why it doesn't work for most sellers yet.
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Amazon repricer: what it is, when you need one and when you don't
Amazon Repricer: Do You Actually Need One?" meta description: "What an Amazon repricer does, why own-brand sellers face a different pricing question, and the four mistakes that mak...
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Amazon advertising: campaign types, structure and KPIs that hold up
Sponsored Products, Brands and Display explained, a campaign structure you can maintain, and how to calculate your own break-even ACOS per product.
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Amazon fulfilment options: FBA, FBM or a mix? Decide per product
FBA, FBM or both? Decide per product using margin, weight, turnover speed and return rate — with a concrete scoring model and the costs everyone underestimates.
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Amazon FBA explained: how it works, what it costs, where it goes wrong
Amazon FBA in plain English: the process step by step, the fee structure, Prime, VAT implications of Pan-EU, and the five mistakes that cost sellers money.
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Amazon seller help: which kind of support do you actually need?
Coach, agency, community, software or Amazon's own support? Which kind of help fits which problem, what it costs, and the questions to ask before you buy.
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How to start selling on Amazon: a nine-step plan
From company registration and VAT to your first live listing: the nine steps to start selling on Amazon in Europe, including EPR, brand registry and the first 30 days.
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Adding Amazon as an extra sales channel: does it pay off?
Adding Amazon next to your webshop or another marketplace: the channel trade-offs, the hidden costs of multichannel, and how to keep it manageable.
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CE certificate and quality marks (2026)
Need a CE certificate to sell on bol? Which products require CE marking, what the GPSR demands and which quality marks are voluntary. With checklist.
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Product research bol: find winning products in 2026
Learn step by step how to do product research on bol. Discover which criteria, tools and mistakes make the difference — and how Rylee helps.
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Jesse Vonk on what it means to be Ecosystem Business Developer at bol.com
What should you say when your grandmother asks what exactly you do at work and you are Ecosystem Business Developer at bol.com? The Ecosystem Developer position is unique in the...
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Rylee is an official partner of bol.com
Since 2024, Rylee is an official Gold partner of bol.com, and of course we are happy to share this news with you!
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