Magical emails
Collect more reviews and increase your conversion with automated email flows, templates and AI.
Rylee customers grew 64% on Bol this year
Grow to the max on bol, Amazon and your own shop with AI, data & community
Find winning products, improve your content, and automate your reviews, invoices, prices and ads. Together we grow even faster. Stay ahead with AI solutions and an AI advisor that truly knows your shop. One platform, with support 7 days a week.
- Bol sellers went before you
- 12,000+
- revenue of Rylee customers on Bol in 2025
- €214M
- products in the database
- 5,000,000
- average growth
- 64%
Rylee agents
Let our AI Advisor manage your ads
Use the AI advisor, the mobile app, or connect Rylee to Claude or ChatGPT. Analyse your campaigns with your real shop data and get recommendations for your ads and automation rules for dayparting and other optimisations. Give your approval and it carries them out for you right away. You stay in control.
Rylee, the all-in-one platform for selling on bol.com
Search volume and product research data for 5 million products, with unlimited tracking. Concrete insights via dashboards. Time savings through automation: review emails, VAT invoices and notifications. A Bol repricer for the buy box and private label, and ads that optimise themselves. And with ChatRylee the first AI advisor that reads your shop data live and gives you shop-specific analyses of your results, products, ads, automations such as dayparting, etc. Plus an MCP connection, AI Listing Designer and AI Content Designer. With courses, webinars, an active community and customer service 7 days a week.
Optimal webshop management
Manage your Bol business like a pro
Automatic invoicing
Rylee creates VAT invoices automatically and uploads them to your customer's Bol account.
Sales dashboards
See at a glance what you earn per product, where the opportunities are and how your stock is doing.
Profit calculator
All costs at a glance, from purchasing to Bol commission. Know exactly what you keep per sale.
Automate advertising
Sponsored product data per product and automatic optimisation of budget, CPC and ACOS.
Bol repricer
Win the buy box and protect your margin. Real-time, unlimited products, A-brands and private label.
AI-first platform
The AI leader for Bol sellers
Rylee combines AI with your shop's real data. With 20+ AI agents for advice, content and images: AI does the work, you capture the growth.
ChatRylee, your AI advisor
Ask a question and get analyses and personal recommendations based on your shop's live figures. Available 24/7, also as an app with voice.
Discover more
MCP connection
Connect your Bol data to ChatGPT, Claude or Cursor and get your questions answered directly with your real shop data.
AI Listing Designer
Create professional product images and lifestyle shots that convert in seconds — no photo shoot needed.
AI Content Designer
Product titles, descriptions and bol content that rank in search results, written and optimised automatically.
Product research
The #1 tool for product research on bol.com
More than 5,000,000 products and unlimited tracking.
Product database
The largest Bol database with years of history and sales data calculated by our ML model.
Listing & ranking
Insight into search behaviour, ranking tracking and the impact of your changes, up close.
Chrome extension
Search volumes, VPLs, review analysis and purchase prices directly on bol.com.
Become a Bol Legend
An average of 4.7 stars from 118 Google reviews · 4.6 on Trustpilot
“Rylee: the game changer you don't want to miss! Of all the tools I've used in my career, Rylee stands head and shoulders above the rest.”
Eric-Jan Jacobsen
“Great! At Boender Outdoor Tuinmeubelen we're always looking for ways to perform better on bol.com.”
Gian Boender
“I've had Rylee for about a year now and it has saved me a huge amount of time and effort. On top of that, the staff are easy to reach and reply within 24 hours. In short: top service!”
Nick de Waal
Fair prices, everything included
Start for free. Prices excl. VAT, no order fees.
Monthly subscription
All-in-one · cancel anytime
€ 49/mo
Annual subscription
All-in-one · paid monthly
€ 39/mo
Annual, paid upfront
All-in-one · €33.25 per month
€ 399/year
Large sellers and agencies
All-in-one, unlimited teams & team members
€ 199/mo
- Single packages from €25/mo: Starter, Bol essentials, Repricer, Advertising
- Extra shop €16.50/mo, first shop + team member free
- Extra team members €8/mo per member
- Agency (unlimited teams) €199/mo · Premium with account manager €250/mo
- ChatRylee AI advisor from €39/mo
- Rylee + ChatRylee Unlimited: €599/year (normally €998)
Start selling on bol.com. Together we'll make it a success.
- 01 Free Bol kickstart course
- 02 Find winning products
- 03 Support from start to finish
- 04 Active community of Bol entrepreneurs
“Our team has more than 100 years of e-commerce experience. Our goal: making Bol sellers' dreams come true. More growth, more profit, more time.”
Frequently asked questions
What is Rylee?
Rylee is an AI-first all-in-one software platform for sellers on bol.com, Amazon and their own webshop. It combines product research (5,000,000 products), a real-time Bol repricer, ad automation, review emails, automatic VAT invoices and dashboards with ChatRylee (your AI advisor), an MCP connection for ChatGPT and Claude, an AI Listing Designer and an AI Content Designer.
What can Rylee's AI do?
ChatRylee reads your order, margin, return and advertising data live and gives you instant analyses and recommendations. Through the MCP connection you use that same data in ChatGPT, Claude or Cursor. The AI Listing Designer creates product images and the AI Content Designer writes titles and descriptions that rank on bol.
How much does Rylee cost?
The all-in-one subscription costs €49 per month, €39 per month with an annual subscription, or €399 per year paid upfront (€33.25 per month). Single packages: Starter and Bol essentials €25 per month, Bol repricer and Advertising €39 per month. Agency costs €199 and Premium €250 per month. ChatRylee starts from €39 per month. All prices exclude VAT.
Is the trial really free?
Yes. You pay €0 for the first 14 days. You get a welcome email right away and, after 3 days, a reminder email with tips to get the most out of your trial. You can cancel with one click.
Is Rylee an official bol.com partner?
Yes, Rylee is a bol.com Gold Partner and connects to your seller account through the official Bol API.
Can I cancel monthly?
The monthly subscription can be cancelled at any time. An annual subscription runs for one year and can then be cancelled yearly.