Hi! Improve your ROI on Bol ads with Ad-automation
Advertising on Bol.com is becoming increasingly important for maintaining visibility and increasing revenue. But without a smart strategy and automation, there's a significant risk of wasting too much budget. With Rylee's new dayparting feature, sellers can automatically scale down or pause their Bol.com ads during periods of low performance, and scale them up when the chance of conversion is highest. This reduces advertising costs and allows you to invest more efficiently in profitable hours and days. The results are astonishing! This technique is widely used in Google AdWords, but on Bol.com it's still relatively new and expensive. However, with Rylee, you only pay €25 per month. It's also included in your all-in-one package. If you'd like a demo call, schedule one here:Schedule a meeting
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Save on advertising costs by only investing at the right moments.
Our data shows that campaigns often perform less well on weekends because consumers shop in person more often. On the other hand, we see peaks in performance, such as the days leading up to Sinterklaas and Christmas, or on days when salaries, holiday pay, or bonuses are paid out. With Bol dayparting via Rylee, you can easily set rules that automatically pause or activate campaigns on the days that yield the most returns. You can also reduce or increase your daily budget or CPC for those days. This prevents unnecessary spending and ensures that your budget is maximized when your target audience is most focused on buying. Wondering what a dayparting schedule could look like for you? Then ask our AI Advice feature.
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How does this impact the performance on Bol?
It's a proven technique widely used on various platforms like Google AdWords and Amazon, and we're seeing excellent results with clients. For new campaigns set as "automatic" on Bol.com, you'll want to give Bol.com time to collect data. Therefore, we recommend not pausing your new campaigns for the first 2-3 weeks.
Optimize campaigns on hours with the highest conversions
Not only days, but also times of day significantly impact the performance of Bol.com ads. For many product categories, conversion rates are higher in the evenings, while budgets are often used less efficiently during the day or night. For example, the cutoff time of yours or a seller of the same or a competing product significantly impacts performance: when next-day delivery is no longer possible, ad effectiveness often decreases. With Rylee's dayparting feature, you can easily set the hours during which campaigns should be active or set a higher or lower ACOS target, so you always advertise when your target audience is ready to buy. Need help with this? Then ask our AI Advice tool for a dayparting proposal based on your category and strategy. For personal guidance or a demo, schedule one here:Schedule a meeting
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An app that keeps on developing!! Highly recommended! 👍 💎
Very nice research tool that is easy to use and gives a good overview. Highly recommended! 🥰
Very fine tooling. Looks pretty slick and has just about everything needed for my business. Unanimously worth every euro! Highly re... 🔥✨
Good for both beginners and those who have already started. Convenient and easy to use. 🥰
Since using Rylee I have grown as a Bol.com entrepreneur. What I like about Rylee is that I can my automate emails ... 🔥✨
The best tool to track the products and good overview clear and easy to use. 🔥✨
Ideal for tracking a lot of products at the same time! A real enrichment to my business. 😊💖
Rylee is simple, easy to learn & use. Very affordable and can be canceled monthly, so no annoying contracts. 🔥✨
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